Sri Proddaturi Srinivas Rao, aged 50 years, promoter of the PSR Ventures hails from Business Family in Secunderabad, with interest in textiles over 100 years. He has successfully ventured into and managed leasing and hire purchase business. He also handled a construction Company. However realizing the potential of Power Sector, he has entered power generation industry with passion and dedication. With Excellent exposure he has got during his association as an investor and board member of M/s. Sandur Power Company Limited, Bengaluru. He successfully developed his own 12MW Limbavali Power Project in Karnataka, which is presently generating Power.